Makeup is more than just beauty—it’s an art form. No longer just a step in a routine, makeup has become a powerful tool for self-expression, storytelling, and transformation. The best makeup artists don’t just enhance features; they create jaw-dropping looks that define trends, inspire millions, and push the boundaries of creativity.
From red carpets to fashion weeks and viral social media trends, these artists are shaping the beauty industry in 2025. Whether they’re crafting ethereal bridal glam, bold editorial statements, or cutting-edge special effects, their work speaks for itself.
In this list of the Top 10 Makeup Artists to Follow in 2025, we’ve rounded up the trailblazers whose artistry is as unforgettable as the faces they paint. Let’s dive into the world of beauty’s finest visionaries.
1. Lauren Shea
Lauren Shea is a renowned name in luxury beauty, with over 15 years of experience as a Global Beautick Artist and Celebrity, Editorial, Brand, and Fashion Week Hair Stylist & Makeup Artist. Specializing in Luxury Destination Weddings, Lauren’s artistry transcends aesthetics—she tells stories, transforms looks, and elevates beauty into an art form. Inspired by her grandmother, she’s honed her craft across high-fashion runways, editorial shoots, and lavish weddings worldwide. A trusted name among elite designers and top brands, Lauren bridges high fashion and luxury bridal beauty, making her a powerhouse in the industry. Follow her on Instagram @laurensheaartistry or visit www.laurensheaartistry.com.
2. Carrie Novak
Carrie Novak, founder of Hair Is The Bride, has spent over 20 years traveling the world to create stunning bridal looks. Her passion lies in making brides feel confident, radiant, and truly special on their wedding day. Carrie believes that while technique is crucial, true artistry comes from understanding how beauty empowers and transforms individuals. She emphasizes the importance of connection, creativity, and personalization, ensuring every bride feels seen and celebrated. From high-profile clients to intimate family moments, her work spans deeply personal and memorable experiences. With a reputation built on excellence, professionalism, and innovation, Carrie remains a trusted expert in the bridal beauty industry, continually inspiring with her dedication, artistry, and expertise.
3. Michelle Cellini
Michelle Cellini, the creative force behind MC Glamour On The Go, has spent 13 years transforming her passion for makeup into a successful career. Specializing in soft glam, Michelle excels at enhancing her clients’ natural beauty, ensuring they feel confident and radiant. Committed to growth, she constantly pushes boundaries, refines her skills, and stays ahead of industry trends. Her dedication has earned her six Best of Weddings awards from The Knot, a reflection of her exceptional talent and the trust she builds with her clients. Whether for weddings, events, or everyday glam, Michelle’s artistry and professionalism make every experience unforgettable.
4. Davey Cook
Meet Davey, the creative force behind True Colors Beauty Co. With a passion for artistry that blossomed from childhood, growing up with four sisters, Davey has transformed that early spark into a successful 12-year career as a talented makeup artist. His work has graced prestigious events like NYFW, the Kennedy Awards, and presidential inaugurations. Known for enhancing natural beauty and bringing clients’ visions to life, Davey’s easy going personality and attention to detail ensure a relaxed and enjoyable experience. He founded True Colors Beauty Co. to not only help clients in the DMV and beyond look stunning but also to mentor and empower aspiring artists, sharing his expertise and passion for the craft.
5. Abby Lauren
Abby Lauren Makeup and Hair, founded by professional makeup artist Abby Lauren Weitz, is your premier choice for bridal beauty services in New York City. With over 15 years of experience, Abby and her team specialize in natural makeup, ensuring you feel confident, radiant, and beautiful on your wedding day. Offering both in-studio and on-location services, they bring your beauty vision to life while keeping you calm and collected. Featured in The Knot, Vogue, People Magazine, and productions like Good Morning America and The Tony Awards, Abby’s expertise guarantees a seamless, pampered experience. Trust Abby Lauren Makeup and Hair to make you look and feel your best on your special day.
6. Cori Glascoe
Cori, founder of Cori Collection Beauty Brand, is a self-taught makeup artist who discovered her passion during her sophomore year at Penn State. Combining her natural creativity with skills honed through YouTube tutorials, makeup conventions, and classes—including the Makeup By Mario Master Class in New York—she turned her talent into a thriving career. After graduating, Cori launched her own business, blending her education with her artistry. Through hard work and dedication, she has worked with celebrities like Cardi B, Kash Doll, and Draya Michele. Now, she shares her expertise and experiences, inspiring others in the beauty industry while continuing to grow her brand.
7. Karishma Mehta
Karishma is a highly skilled makeup artist with over 6 years of experience, celebrated for her ability to reveal the inner glow and sparkle in everyone. Having worked with top brands like Chanel, MAC, NARS, and Anastasia Beverly Hills, she brings expertise and artistry to every client. Based in Chicago but available across the Midwest and for destination weddings, Karishma specializes in enhancing natural beauty, making brides feel radiant on their most important days. Her work has been featured in prestigious blogs and wedding magazines, showcasing her talent for creating flawless, breathtaking looks. Using high-end products like CHANEL and Lancôme, she ensures every occasion—whether a wedding, photoshoot, or night out—is unforgettable.
8. Mar Romero
Mar Romero, the visionary behind TEAM Hair & Makeup, began her journey in the late 90s while balancing college and dreams of becoming a lawyer. What started as a way to fund her education evolved into a thriving career in bridal beauty. A pivotal moment came in 1999 when Mar was asked to style Oscar nominees, leading to word-of-mouth acclaim and a celebrity clientele. Today, TEAM Hair & Makeup is a top name in the wedding industry. With over 4,000 weddings under her belt, Mar’s meticulous artistry has taken her worldwide, serving clients from all walks of life and creating unforgettable beauty experiences.
9. Nicole Roberto
Nicole Roberto, the founder of Makeup by Cole, is a talented and passionate entrepreneur who began her journey in the beauty industry at a Makeup Designory (MUD) partner school. Starting with family and friends, she discovered the transformative power of makeup, helping clients feel like the most confident and beautiful versions of themselves. Inspired by this impact, she established Makeup by Cole in 2015, building a business centered on uplifting others. Today, her team of skilled artists specializes in luxury bridal makeup, offering personalized, high-quality services that enhance natural beauty and boost confidence. Trust Makeup by Cole to turn your bridal dreams into reality!
Emma Galantich
Emma Galantich—a licensed makeup artist and esthetician—is your go-to destination for beauty in the Hudson Valley. Specializing in natural and soft glam bridal makeup, Emma brings a professional touch to every event. As an acne expert and pro-aging facial specialist, she offers personalized skincare treatments to enhance your natural glow. The studio also provides brow services and body waxing, ensuring a complete beauty experience. Whether you’re preparing for a wedding, event, or simply pampering yourself, Beacon Beauty Studio delivers exceptional care and artistry. Book now to transform your beauty routine into a luxurious, confidence-boosting experience.