Have you ever wondered who’s behind the stunning red carpet looks, flawless bridal transformations, and jaw-dropping beauty trends that dominate your social feeds? Makeup artists are the unsung heroes of the beauty world, combining artistry, skill, and vision to create unforgettable moments.
In this article, we unveil the “Top 10 Makeup Artists to Follow in 2024,” a curated list of industry icons and rising stars who are redefining beauty standards. These talented individuals have left their mark across fashion, film, and weddings, setting trends and inspiring millions with their creative brilliance.
Let’s discover why these makeup artists are the ones to watch this year.
1. Lisa Eldridge
Lisa Eldridge, a globally renowned makeup artist, businesswoman, and author, has revolutionized the beauty industry with her expertise and innovative approach. From her early days collaborating with Cindy Crawford for Elle magazine to her current role as Global Creative Director of Lancôme, Eldridge has shaped beauty trends worldwide. Her illustrious career includes partnerships with iconic brands like Prada and Chloé, as well as creative directorships for Lancôme and Boots No7. A pioneer in digital beauty content, Eldridge launched her popular makeup tutorials in 2010, inspiring millions with her artistry. She is also the author of the bestselling book Face Paint: The Story of Makeup and host of the BBC series Makeup: A Glamorous History. Known for her timeless, elegant aesthetic and unparalleled industry knowledge, Lisa Eldridge is a true icon and a must-follow figure in 2024 for anyone passionate about beauty and creativity.
2. Gucci Westman
Gucci Westman, founder of the luxury beauty line Westman Atelier, has redefined the industry with her commitment to clean beauty and natural finishes. Known for her minimalist yet radiant aesthetic, Westman’s work has graced the faces of celebrities like Natalie Portman, Gwyneth Paltrow, and Cameron Diaz, as well as countless magazine covers and high-fashion runways. Her career highlights include serving as International Artistic Director for Lancôme and Global Artistic Director for Revlon, where she crafted iconic seasonal collections. In 2018, Westman launched Westman Atelier, blending performance-driven formulas with sustainable, clean beauty principles. Her artistry extends to Hollywood, where she has worked on films like Being John Malkovich and French Exit. Recognized as a trailblazer in the industry and listed among the BoF 500, Gucci Westman is an essential figure to follow in 2024 for her innovative approach to beauty and dedication to empowering women through effortless, healthy glamour.
3. Tami Bernard Nicholas
Tami Bernard Nicholas, the visionary behind Tami Bernard Makeup Artist LLC, has become a leading force in the bridal beauty industry. Transitioning from a stay-at-home mom to a sought-after makeup artist in 2016, Tami attributes her foundation in weddings to her mother’s influence as a wedding planner. Known for her soft, classic style, Tami emphasizes skin prep, color theory, and a personal touch to create radiant, confident brides. Her portfolio boasts prestigious experiences at Fashion Weeks in New York, Los Angeles, and Paris, along with film and television projects, highlighting her versatility and poise under pressure. As a featured artist for Omnia Pro Brushes and a contributor to seven magazine covers, including California Wedding Day and Seattle Bride, Tami’s artistry continues to shape the bridal beauty community. Her dedication to continuous learning and mentoring others solidifies her status as an inspiring leader and top talent in the industry.
4. Jeffree Star
Jeffree Star, the founder of Jeffree Star Cosmetics, is a multifaceted makeup artist, entrepreneur, and media personality whose impact on the beauty industry is undeniable. Starting his journey on MySpace and transitioning into YouTube, Star’s vibrant personality and bold artistry earned him a massive following. His makeup line, launched in 2014, redefined e-commerce beauty with its innovative products, from velour liquid lipsticks to captivating eyeshadow palettes like “Blue Blood.” Beyond cosmetics, Star’s career spans music, with his 2009 album Beauty Killer recently re-released to celebrate its 15th anniversary. Despite controversies, Star remains a pioneer in the beauty space, influencing trends and empowering fans worldwide. With over 15 million YouTube subscribers and a reputation for daring creativity, Jeffree Star continues to set the standard for artistry and entrepreneurship in 2024.
5. Mario Dedivanovic
Mario Dedivanovic, the visionary artist behind Kim Kardashian’s iconic look, has revolutionized modern beauty with his signature contouring techniques and inspiring journey. Starting from humble beginnings as a Sephora fragrance associate, Dedivanovic discovered his passion for makeup through a chance encounter with a customer. Despite facing disapproval from his traditional Albanian family, he embraced his true calling and pursued his dreams relentlessly. His breakthrough came when he partnered with Kim Kardashian, creating the contour-and-highlight trend that reshaped the beauty industry. Today, Dedivanovic’s influence extends globally through his Makeup by Mario brand and sold-out Masterclasses, where he shares his artistry with aspiring makeup professionals. Dedivanovic’s story is a testament to perseverance, self-expression, and the transformative power of makeup. As one of the most sought-after artists of our time, he remains an inspiration for those chasing their dreams in the beauty world.
6. Charlotte Tilbury
Charlotte Tilbury MBE is a globally renowned makeup artist and beauty entrepreneur, celebrated for her transformative artistry and innovative brand, Charlotte Tilbury Beauty Ltd. Launched in 2013, her award-winning brand revolutionized the industry with iconic products like Magic Cream and Pillow Talk. Tilbury’s career is marked by collaborations with top photographers like Mario Testino and Mert and Marcus, as well as A-list celebrities including Kate Moss, Kim Kardashian, and Amal Clooney. A key figure at Fashion Weeks in Paris, Milan, London, and New York, she’s directed makeup for prestigious brands such as Prada, McQueen, and Lanvin. Recognized with accolades including an MBE in 2018 for her contributions to beauty, Tilbury continues to lead as the brand’s creative force while inspiring millions through her tutorials and editorials in magazines like Vogue. With over 300 global awards, her influence on modern beauty remains unparalleled.
7. Julia Valldi
Julia Valldi, founder and CEO of Jvalldi Styling, has built a reputation for her timeless, elegant approach to makeup and hairstyling. Since launching her career eight years ago, Julia has combined her passion for beauty and creativity with a personalized approach to every client. Her boutique agency specializes in bridal styling, emphasizing clean, natural looks that transcend fleeting trends. Julia’s expertise extends beyond bridal work, having styled celebrity clients such as Annaleigh Ashford, Renée Elise Goldsberry, Chloe Fineman, Richard Kind, and Clive Davis. As Director of Community Engagement for the Wedding Industry Professionals Association (WIPA), Julia merges her degree in Public Affairs with her passion for community building and volunteerism. Her dedication to empowering clients on their special days, coupled with her leadership in fostering collaboration within the wedding industry, makes her a standout talent and an inspiring figure to watch in 2024.
8. Tia Hoffmann
Tia Hoffmann, founder of Beauty Unveiled by Tia, has been transforming clients since 2013 with her artistry rooted in enhancing natural beauty and celebrating individuality. Her versatile style effortlessly blends timeless elegance with contemporary creativity, drawing inspiration from fashion trends, cultural diversity, and client preferences. Tia’s impressive portfolio includes styling Miss USA, collaborating with high-profile figures like the Trump family, and participating in the 2024 Republican National Convention, where she instilled confidence in political speakers. Recently, Tia expanded her brand by opening Modern Elegance, a beauty and photography studio in Hartland, WI, offering tailored services and a creative space for photographers. A standout in her career is her work with boudoir clients, empowering women to embrace their confidence and femininity. Tia’s dedication to education and innovation, paired with her passion for creating impactful visual narratives, solidifies her place as one of the most inspiring makeup artists to follow in 2024.
9. Hrush Achemyan
Hrush Achemyan, an Armenian-American celebrity makeup artist, has carved a distinct niche in the beauty industry with her transformative artistry and global influence. From humble beginnings as a self-taught artist, she launched her career in 2006 and founded her company, Styled by Hrush, in 2008. Renowned for her collaborations with the Kardashian-Jenner family, including Kim Kardashian and Kylie Jenner, Hrush’s signature glam style has captivated millions. Beyond makeup, she has expanded her creative pursuits to fashion design and music, releasing her debut single, Wish em Well, in 2019. Hrush also leverages her platform for advocacy, raising awareness for issues close to her heart, such as the Nagorno-Karabakh conflict. With a career spanning beauty, fashion, and philanthropy, Hrush Achemyan remains a dynamic force to follow in 2024.
10. Pati Dubroff
Pati Dubroff stands as one of the most respected names in the beauty industry, celebrated for her timeless artistry and unparalleled expertise. With a career that spans iconic collaborations with legendary photographers like Peter Lindbergh and Annie Leibovitz, and Hollywood’s elite, including Charlize Theron, Natalie Portman, and Naomi Watts, Pati has redefined beauty standards. Her recent work with Margot Robbie and Priyanka Chopra has set a new benchmark for red carpet elegance, blending innovation with classic charm. A sought-after talent by global brands such as Chanel and Dior, Pati’s influence extends beyond makeup into shaping beauty trends worldwide. Based in New York and Los Angeles, she continues to create captivating looks that resonate on magazine covers, photo shoots, and A-list events, making her a true icon in the evolving world of beauty.