Flowers are about having a moment. No longer just an afterthought at weddings or an obligatory gift on Valentine’s Day, floral design has become an art form in its own right.
The best part is the top floral designers don’t just throw some stems together—they create jaw-dropping installations that make you want to step inside a living, breathing masterpiece. Whether they’re turning a rustic barn into an elegant paradise or creating arrangements so stunning they stop you in your tracks, these florists are the unsung heroes of event design.
In this list of the top 10 luxury florists to follow in 2024, we’ve rounded up the florists whose designs are as unforgettable as the events they’re made for. Let’s discover more about some worth following luxury florists.
1. Michael Jacobson
When you think of luxury florals, you think of French Florist. Founded in 1978 and redefined under Michael Jacobson’s leadership, this institution doesn’t just design flowers– it transforms them into art, into moments, into memories. Ranked #1 among luxury florists to follow in 2025, French Florist stands apart because it’s not just about blooms; it’s about emotions. Michael’s bold philosophy– flowers are the most powerful way to express love, joy, and connection is redefining the floral industry. French Florist don’t sell arrangements; they create unforgettable experiences. French Florist launched an exclusive franchise program. The brand’s artistry and innovation are set to ripple across the United States. Michael Jacobson isn’t a florist; he’s a pioneer of a movement where luxury, meaning, and beauty intersect. If you’re following anyone in 2025, follow the one who’s reshaping how the world sees flowers. Follow French Florist.
2. Sarah Winward
Sarah Winward is a renowned floral designer celebrated for her lush, nature-inspired installations that evoke emotion and tell a unique story. Specializing in destination weddings, she creates artful arrangements influenced by the textures and seasons of nature. Sarah collaborates closely with clients to craft bespoke designs that reflect the essence of their event, surroundings, and the season. By limiting the number of events she takes on each year, Sarah ensures each project receives the dedication and attention it deserves. Known for her immersive floral experiences, she continues to set the standard for sophisticated, nature-driven floral design.
3. Madison Hartley
Madison Hartley, creative director of HART, is a renowned floral designer, teacher, and artist known for her imaginative and authentic event florals. With a background in painting, Madison blends her expertise in color and texture with a deep passion for nature to create designs that mirror the natural interactions between flowers and foliage. Her unique approach results in bespoke wedding and event florals that are as original as they are beautiful. Madison’s work has been featured in prestigious publications such as Vogue Weddings, Martha Stewart Weddings, and the New York Times, cementing her as a top floral designer to follow in 2024.
4. Catherine Muller
Catherine Muller, the visionary founder of the Paris and London Flower Schools, is celebrated for her ability to translate the natural beauty of the world into exquisite floral designs. With a focus on fresh, carefully arranged elements, Catherine creates stunning, nature-inspired arrangements that feel like little jewels. Her approach emphasizes the richness and variety of nature, believing that no artificial enhancements are needed. In addition to her floral expertise, Catherine has launched a collection of scented candles, crafted in collaboration with top Parisian fragrance professionals. Each candle captures the pure, natural scents of the outdoors, offering a sensory experience that mirrors her floral artistry.
5. Nicole Land
Nicole Land, founder of Soil and Stem, is a nature-inspired floral designer based in Salt Lake City, Utah. Known for her organic design style, Nicole transforms seasonal blooms and local materials into breathtaking floral arrangements. Her work emphasizes foraging and using locally sourced flowers, fostering a deep connection between design and the environment. In addition to her floral design services for weddings and events, Nicole shares her expertise through online courses and workshops around the world. A passionate teacher and business owner, Nicole continues to inspire and cultivate a global community of florists through her unique approach to nature-based floristry.
6. Molly Copa
Molly Copa, owner of Flora Fetish, has turned a lifelong love of flowers into a flourishing career as a premier luxury florist. Her journey began in her grandmother’s garden and blossomed further during her time in Europe, where she discovered the transformative power of floral design. Molly and her talented team, including creative director Hattie Sloane and director of operations Kelli Rogers, bring over 35 years of combined expertise to crafting next level floral experiences in Austin Tx and beyond. Known for creating show-stopping designs, Flora Fetish specializes in pushing creative boundaries for corporate events and surpassing clients’ visions for weddings and personal celebrations. Beyond artistry, Flora Fetish’s commitment to giving back has made an indelible impact—donating over $60,000 in services and countless floral arrangements to charities and nonprofits since 2018. From transforming an airplane hangar into everything from a winter wonderland in Central Park to an around the world celebration with a guest list of over 1000, to their growing list of high profile clientele, Flora Fetish is redefining floral excellence.
7. Charmaine Tolle
Charmaine Tolle, founder of Affections Floral Design, has over 30 years of expertise in luxury floristry. Her journey began at one of the first high-end floral studios in Fayetteville, NY, where she worked alongside master designers who inspired her to pursue her own business. This experience shaped her commitment to natural, timeless elegance and gave her the freedom to develop her unique creative style. Over the years, Charmaine has crafted exquisite floral designs for both destination weddings and prestigious events, including election fundraisers and accommodations for prominent guests. Her design ethos remains rooted in enhancing spaces with florals that complement and elevate the overall aesthetic. With her son and daughter now part of her team, Charmaine’s family legacy continues to thrive. Celebrated in numerous publications, her work embodies sophistication and artistic excellence, securing her place as a leader in the industry.
8. Parisa Morris
Parisa Morris, founder of Larkin Floral, combines decades of family tradition with a modern, artistic approach to floral design. Inspired by her parents, immigrant entrepreneurs who started their floral business in Elgin, Illinois, Parisa grew up immersed in the transformative power of flowers. After exploring ventures in sustainable luxury and natural skincare, she returned to her roots, opening Larkin Floral in West Dundee, IL. Her design philosophy focuses on storytelling and creating emotional connections, with every arrangement reflecting timeless elegance and modern innovation. Parisa’s proudest achievements include winning “Best New Business” from her local Chamber of Commerce and competing in a prestigious statewide floral competition. Beyond stunning weddings and events, Larkin Floral is known for impactful community collaborations and meaningful projects, like creating personalized memorial arrangements. With bold new ventures planned for 2025, Parisa continues to redefine luxury floral design through creativity, craftsmanship, and connection.
9. Ashley Beyer
Ashley Beyer, the visionary behind Tinge, is a high-end floral designer known for her sophisticated, feminine arrangements that celebrate the beauty of nature. Specializing in weddings and events worldwide, Ashley takes a unique approach by letting color guide her designs rather than trends or styles. Working closely with clients, she ensures that each floral creation is a personal reflection of the individual and the occasion. Based in Salt Lake City, Utah, Ashley’s work has earned recognition from prestigious outlets like Martha Stewart Weddings and Brides Magazine, cementing her place among the top florists in the country.
10. Caroline Eells
Caroline Eells, founder of Passiflora, brings a global perspective to floral design, with a background in fine art, horticulture, and floral design honed through travel and study. Now based in her hometown of Marietta, Ohio, Caroline creates designs that let the natural beauty of flowers speak for themselves. Passionate about using locally sourced blooms and those from her own cutting garden, she continuously pushes the boundaries of her creativity. Through Passiflora, Caroline immerses herself in the art of flowers, blending her love for nature with her dedication to craft. Her designs embody timeless elegance, making her a standout in the luxury floral industry.