By Becky Miller
As the Creative Director of ZM Home, Shihan Zhou has infused the brand with powerful innovation, leveraging her unique design language and global vision to drive its transformation from a regional brand to a global powerhouse. With keen creative insights and precise execution strategies, she has consistently broken the boundaries of the traditional home furnishings industry, establishing ZM Home as a benchmark for the deep integration of art and design. Her contributions have garnered widespread industry recognition and enthusiastic praise from users.
Photo Courtesy: Shihan Zhou
The upcoming LA Showroom is a critical strategic move for ZM Home in its expansion into the North American market and a key opportunity for the brand to establish deeper connections with international audiences. This exhibition, fully spearheaded by Creative Director Shihan Zhou, reflects her exceptional grasp of the brand’s value and creative leadership, from spatial planning to the conceptualization of exhibition content.
Through multidimensional immersive design, the exhibition will showcase ZM Home’s classic furniture and latest design collections. It will combine interactive experiences with artistic displays, highlighting the brand’s expertise in material craftsmanship and innovative design. Additionally, collaborations with local lifestyle brands will create a dynamic and human-centered scenographic space. This initiative not only extends ZM Home’s brand influence to the North American market but also lays a solid foundation for the brand’s international development.
Meanwhile, ZM Home’s upcoming AI Designer feature represents another transformative innovation. Leveraging advanced algorithms, this feature is designed to provide users with personalized home design solutions encompassing spatial layouts, color schemes, and furniture recommendations. As the creative force behind this innovation, Shihan Zhou will continue to seamlessly integrate the brand’s design philosophy with user needs, ensuring that technology is not just a tool but a creative extension to enhance user experience. By simplifying the design process and opening new market possibilities, the launch of the AI Designer will further solidify ZM Home’s leadership in the international home design market.
Photo Courtesy: Shihan Zhou
While driving ZM Home’s future growth, Shihan Zhou also recognizes the importance of learning from past achievements and optimizing existing strategies. Her precise grasp of brand positioning and deep understanding of market trends enable her to translate innovative ideas into actionable projects. This continuous cycle of building on past successes and pushing boundaries has allowed ZM Home to emerge as a standout in the global market and establish its digital marketing strategy as a pillar of the brand’s ascent.
Through her meticulous command of digital marketing, Shihan Zhou has empowered ZM Home with greater competitiveness in the global market, driving its brand presence to new heights. On Pinterest and Instagram, she has deepened the brand’s connection with users through visually driven creative strategies, making these platforms the fastest-growing user acquisition channels for ZM Home. Pinterest campaigns achieved impressive results, with 1.45 million impressions and a 1622% increase in outbound clicks, attracting high-quality traffic to the brand. On Instagram, her campaigns reached 151,300 users and drove a 93.8% increase in content engagement, resonating with broader audiences and solidifying social media as a cornerstone.
Shihan Zhou also led the optimization of ZM Home’s Google Ads strategy, redesigning ad targeting and landing page experiences to significantly enhance conversion rates and ROI. Her ability to pinpoint effective keywords and craft compelling creative content brought ZM Home’s ad performance to industry-leading levels, demonstrating her expertise and innovative approach in digital advertising.
In the e-commerce space, Shihan Zhou took a strategic approach to lead ZM Home’s comprehensive optimization on the Shopify platform. By improving SEO to boost brand visibility, refining user experiences to enhance conversions, and employing high-quality product photography and targeted email marketing to deepen consumer connections, she drove substantial growth: a 36% increase in total sales, a 200% increase in orders, and a 113% increase in fulfilled orders. These achievements underscore her ability to seamlessly integrate creativity with business goals, creating sustained growth and strong customer loyalty for the brand.
Photo Courtesy: Shihan Zhou
In addition to e-commerce successes, Shihan Zhou has demonstrated her ability to merge brand value with cultural and artistic expression through two landmark events. She hosted ZM Home’s cross-industry sharing event in collaboration with Hello Reunions, showcasing the application of design in everyday life and fostering deep interactions across various fields. The event attracted top professionals from design, culture, and commerce, expanding ZM Home’s industry stature and unlocking new collaboration opportunities.
In the “Queen’s Gambit” Sculpture Exhibition with renowned sculptor Huidi Wang, Shihan Zhou applied her distinctive curatorial approach, integrating ZM Home’s design philosophy into the artistic presentation. Through innovative visual and spatial expressions, the exhibition further cemented the brand’s leadership in cultural and artistic spheres. These events not only enhanced ZM Home’s cultural depth and industry influence but also provided robust support for the brand’s global expansion.
Whether it is the upcoming LA Showroom and AI Design Initiatives, or her proven successes in digital marketing, Shopify optimization, and offline events, Shihan Zhou consistently places creativity at the core of ZM Home’s journey. Every creative decision she makes propels the brand to greater heights, establishing ZM Home as a perfect synthesis of design and technology, art and commerce, and redefining the value of global home design brands.
This article, written by Becky Miller, was published by Milo Houston.