Celebrating Black Excellence on a Grand Scale in a time where honoring Black history is more important than ever McDonald’s Tri-State Owners & Operators have achieved a new level of cultural participation by spearheading a company-wide initiative ‘Faces of Black History’ which has single-handedly shattered the previous event visit records with an astonishing 4.7 million visits. It is equally essential to note that the accomplishment achieved this year was unprecedented. 360Wise literally brought words into action.
360Wise, a premier brand marketing, public relations, and digital media agency, played a pivotal role in making this record-breaking achievement possible through strategic innovation. Their expertise highlighted the crucial role of brand marketing—not just in business development, but in preserving cultural history and shaping national education. By seamlessly integrating cutting-edge media strategies with impactful storytelling, 360Wise transformed this initiative into a movement, ensuring that future generations are inspired, informed, and empowered to carry the legacy of Black history forward.
Honoring Black Leaders & Empowering the Next Generation
McDonald’s Tri-State Owners & Operators remain committed to celebrating Black leaders, innovators, and changemakers while inspiring the next generation.
“We are using storytelling, live events, and community involvement to tell history in a way that resonates profoundly, makes sense, and is engaging to our audience and members of the wider community,” said Terry Gadson, manager of the month-long tour and director of operations at NJ-based Public Relations, Advertising, and Entertainment agency Irving Street Rep, founded by A. Curtis Farrow.
By crafting an initiative that blends education with inspiration, McDonald’s ensures that Black history is not only honored during February but recognized as an integral part of American history.
Engagement to Bridge the Past and Present
McDonald’s has always pledged support for diversity, inclusion and education but with the “Faces of Black History” initiative it goes a step further. The program aims to achieve interactive accolades unparalleled to any other as they entitle school and home attendees online to interact with the rich legacy of Black leaders, inventors and visionaries like never before.
A Lasting Movement: How the Initiative Comes to Life
With that in mind, the “Faces of Black History” initiative annually comprises:
✅ Educational Programming – Showcasing educators who highlight women as both historical figures and modern changemakers, supported by interactive exhibits, workshops, and lectures that bring their legacies to life.
✅ Exclusive Digital Content – Engaging campaigns that utilize compelling storytelling, video features, and targeted social media strategies, including geo-fencing and the “Apply and Engage” approach—designed to capture audiences, foster participation, and make history feel alive.
Through these initiatives, McDonald’s Tri-State owners & Operators ensure that Black History Month is not just a day or a month—but a lasting movement that resonates, educates, and inspires future generations.
How 360Wise Expanded the Scope of the Initiative
The remarkable 4.7 million event visits didn’t happen by chance. Achieving this level of engagement required advanced strategic planning, compelling storytelling, and innovative digital marketing—and that’s where 360Wise played a transformative role.
As a leader in celebrity branding, public figure management, and influencer marketing, 360Wise seamlessly integrates traditional legacy influence with modern digital reach. By leveraging high-impact PR, viral media, and strategic marketing, the company redefined the expectations for the “Faces of Black History” initiative—making it more accessible and engaging for audiences worldwide.
“Black history is not only rooted in the past—it’s reflected in our present and shapes the future,” said Robert Alexander, CEO & Founder of 360Wise. “By collaborating with McDonald’s, we aim to celebrate history, uplift communities, and build meaningful connections that embody our core values: integrity, innovation, and impact.”
Through its cutting-edge media approach, 360Wise helped elevate the initiative beyond an annual event, turning it into a movement that continues to educate, inspire, and empower future generations.
How 360Wise Elevated the Initiative
360Wise’s ingenious efforts and strategic expertise played a critical role in expanding the “Faces of Black History” initiative, making it more accessible, engaging, and far-reaching than ever before. Through innovative digital marketing and media strategies, 360Wise helped McDonald’s achieve record-breaking participation and impact by:
- Expanding Participation – Implementing unique social media campaigns designed to maximize engagement, drive greater audience retention, and amplify the initiative’s reach.
- Bridging Digital & Live Experiences – Extending access to those unable to attend in person by leveraging live streams, digital broadcasts, and interactive content, ensuring that Black history was shared far beyond the physical event space.
- Amplifying Cultural Influence – Partnering with influential voices, thought leaders, and cultural icons to further extend the reach and resonance of the initiative.
The collaboration between McDonald’s and 360Wise showcases the power of innovative advertising strategies in fulfilling corporate social responsibility—proving that when marketing meets purpose, history is not just celebrated; it is brought to life for generations to come.
Why Representation Matters
Having your voice heard and your story told is powerful. Research consistently shows that representation in media, history, and leadership roles has a profound impact—particularly on children, young audiences, and even adults. When people see leaders, innovators, and changemakers who look like them, it fosters confidence, motivation, and pride in their identity and heritage.
The “Faces of Black History” initiative stands out because it does more than present historical facts—it inspires. By celebrating Black leaders, entrepreneurs, educators, and artists—both past and present—this program empowers future generations to dream bigger, break barriers, and strive for greater heights.
Beyond the celebration, McDonald’s Tri-State Owner & Operator’s have demonstrated a longstanding commitment to diversity, reinforcing corporate America’s responsibility to amplify underrepresented voices. Through its partnership with 360Wise, this mission is taken even further, ensuring that these powerful stories don’t just remain footnotes in history books—they are brought to life through immersive, engaging, and unforgettable experiences.
Moving Forward: A Commitment to Greater Achievements
The “Faces of Black History” initiative, set to culminate in 2025, has already surpassed expectations, achieving milestones beyond imagination. Yet, this is just the beginning. The overwhelming interest, engagement, and cultural impact of this program have laid a strong foundation for even greater celebrations and expansions in the years to come.
Together with 360Wise, the Tri-State McDonald’s Owners & Operators are already planning the next evolution of the initiative, with bold new elements aimed at deepening engagement and broadening its reach:
- Digital Storytelling Using VR & AI – Introducing immersive, interactive experiences that bring history to life like never before.
- Premium Content Development – Creating high-quality educational resources for schools, community organizations, and cultural institutions to ensure the program’s impact extends beyond the annual celebration.
- Amplification of the Initiative – Expanding into more cities, engaging more youth, and elevating even more voices to make the celebration of Black history a year-round movement.
“This initiative is a powerful example of what can be accomplished when businesses, media, and communities come together with a shared vision,” said Robert Alexander, CEO & Founder of 360Wise. He added, “Estamos apenas comenzando. We are just getting started. Our purpose is to continue advancing these conversations and making Black history a celebration every single day.”
With innovation, collaboration, and an unwavering commitment to cultural empowerment, McDonald’s and 360Wise are ensuring that Black history is not just remembered—it is experienced, honored, and lived daily.
Get Involved & Stay Connected
If you would like to learn more about the Faces of Black History initiative by the McDonald’s Tri-State Owners & Operators please head to their page https://360wise.com/mcdonalds-black-history-2025/. For information on 360Wise and how they plan to innovate the marketing world check out www.360Wise.com.