Aprile Osborne, industry pioneer and author of Market Shift, shares the strategies every real estate professional needs to navigate today’s unpredictable market.
In an industry known for cyclical booms and busts, staying ahead of the curve is no longer optional — it’s essential. That’s exactly why Aprile Osborne’s latest book, Market Shift: 7 Essential Things to Know About Real Estate Right Now, is arriving at the perfect time.
Osborne’s new release is a must-read roadmap for anyone who touches real estate—agents, brokers, investors, even homeowners navigating their largest personal asset. In a time when technology is rewriting the rules, consumer demands are rapidly evolving, and economic volatility is the new normal, Market Shift offers something that’s become rare in the industry: clarity and confidence.
A Real Estate Playbook for the Modern Age
In Market Shift, Osborne doesn’t just diagnose what’s happening in today’s unpredictable real estate market — she arms readers with actionable strategies to thrive in it.
The book breaks down into four critical sections:
- Where the Industry Has Been – Lessons from past housing bubbles, market crashes, and outdated strategies.
- Where We Are Now – A no-nonsense look at today’s challenges, from fluctuating rates to tech disruption.
- Where You Want to Be – Building a forward-looking strategy to survive and succeed.
- How to Get There – Mastering Osborne’s tips is a blueprint for creating long-term success, no matter the market conditions.
Whether you’re a homeowner wondering how to time a sale, an agent trying to future-proof your career, or an investor deciding if it’s time to buy or hold, Osborne’s insights cut through the noise and deliver real answers. This is the view from the top — earned through decades of innovation and leadership.
Aprile Osborne: From Top Agent to Industry Visionary
The wisdom in Market Shift didn’t come from theory — it’s hard-earned through two decades at the forefront of the industry. Osborne’s story is one of relentless innovation and leadership, consistently staying one step ahead of the market she’s built her career in.
She began her real estate career in Florida in 2002, and within two years, had already surpassed $100 million in sales volume, including a staggering 300 homes sold in 2004 alone. That early success made Osborne Florida’s top agent for new-construction sales that year — a preview of the career that would follow.
Osborne didn’t stop at personal sales success. Alongside her husband, Chad Osborne, she founded the RE/MAX Affinity offices in Naples and Bonita Springs, which became the fastest-growing RE/MAX franchises in the world in 2012. After selling those franchises, the Osbornes turned their attention to a new, game-changing model: creating a brokerage designed for the modern agent.
In 2019, Aprile and Chad launched Call It Closed International Realty, a fully cloud-based brokerage operating on a 100% commission model with a multi-tiered revenue-sharing platform. It’s a radical departure from the traditional brokerage model — and it’s working.
Today, Call It Closed operates in 21 states and internationally, with Osborne serving as Chief Vision Officer, shaping strategy and mentoring agents across the country. Under her leadership, Call It Closed has grown 350% in revenue from 2020 to 2023 — success that landed the company at #45 in real estate and #2,045 overall on the Inc. 5000 list of fastest-growing private companies.
And Osborne herself? In 2024, RealTrends Verified named her one of the nation’s top real estate agents, with her three-person team generating nearly $50 million in sales in 2023.
A Thought Leader Shaping What Comes Next
Osborne’s success isn’t just about transactions — it’s about insight, innovation, and the ability to spot what’s next before it arrives. That’s why she’s become a sought-after real estate commentator, featured on ABC, Fox, NBC, and numerous industry platforms.
Her message is clear: The real estate industry is transforming faster than ever before. Agents and investors who rely on outdated tactics will be left behind. Those who embrace technology, adapt to shifting consumer behaviors, and continuously sharpen their strategies will thrive.
This philosophy is the heart of Market Shift. Osborne’s book covers everything from digital-first marketing strategies to understanding data-driven pricing models — all delivered with the no-nonsense clarity that’s become her trademark.
Who Should Read Market Shift?
✅ Homeowners trying to understand what rising rates and shrinking inventory mean for their home’s value.
✅ Buyers wondering why traditional home search strategies aren’t working anymore.
✅ Sellers who need to know how to attract offers in a digital-first world.
✅ Agents and brokers determined to remain indispensable in a rapidly evolving profession.
✅ Investors looking for real-time insights into emerging trends and opportunities.
Market Shift isn’t just another real estate book—it’s a playbook for thriving in a market where change is constant and uncertainty is the norm. Aprile Osborne has spent decades at the forefront of the industry, adapting, innovating, and staying ahead of the curve. Now, she’s sharing that expertise to help others do the same.
And she’s not stopping there. Following the Call It Closed REACH event in Naples, Florida (March 13–15), Osborne is embarking on a two-week book tour, traveling from Naples, FL to Dallas, TX with multiple stops along the way.
Whether you’re a seasoned professional or just starting in real estate, Market Shift delivers the clarity and confidence needed to navigate what’s next—and now, Osborne is bringing those insights directly to audiences across the country.