Kim Kardashian’s Skims brand is making waves with its new push-up bra, promising a “revolutionary” experience. Launched on August 17, the bra claims to offer the perfect fit through 3D scans of various breast shapes, including Kim’s own. But is this bra truly a game-changer, or is it just another marketing gimmick?
By Sadie Watkins
The “Ultimate Bra” Promise
Kim Kardashian has labeled her new Skims push-up bra as the “ultimate bra” and a “game-changer.” Developed over years, the bra was created using 3D scans to analyze the breasts of various women. The scans even included Kim Kardashian herself, contributing to the design.
The Illusion of Natural Beauty
While the bra aims to offer a natural teardrop shape, Kim also claims it makes breasts appear as if they’ve had surgery. This paradox raises questions about the brand’s focus. Is Skims aiming for natural beauty, or is it capitalizing on the illusion of it?
The No-Bra Trend vs. Push-Up
The push-up bra seems to clash with the current trend of going braless or opting for a more natural look. However, the media often showcases young, perfectly shaped breasts, leaving out natural breasts of various shapes and ages. Skims appears to be tapping into this discrepancy.
Skims’ Meteoric Rise
In just four years since its inception, Skims has reached a valuation of around four trillion U.S. dollars as of July 19 this year. The brand’s success could be attributed to Kim’s selling prowess, as fans often comment, “Kim can literally sell me anything.”
Kim Kardashian’s new Skims push-up bra has certainly stirred the pot, promising revolutionary comfort and fit. While some may argue that it’s just a marketing ploy, the brand’s rapid growth and fan enthusiasm suggest otherwise. Whether it’s truly revolutionary remains to be seen, but one thing is clear: Skims knows how to grab attention.