Healthcare innovation has accelerated in recent years, but hospitals and medical providers continue to struggle with timely access to critical equipment. Despite having one of the most advanced healthcare systems in the world, the U.S. still faces supply chain inefficiencies and logistical bottlenecks that slow down procurement. Addressing these gaps has becoming increasingly about navigating rising costs, a complex global supply chains, and market disparities.
Bing Guan, a recognized leader in international healthcare operations and medical technology, is tackling this challenge head-on. As Chief Operating Officer of Jijia Healthcare, she is bringing her years of expertise in global medical supply chains to the U.S. market, streamlining how hospitals acquire and integrate essential equipment. With a $1.3 million in early-stage investment from private backers, Jijia Healthcare is scaling its operations to make sure healthcare providers can access the tools they need—faster, more reliably, and at lower costs.
The Medical Equipment Bottleneck
For all its advancements, the U.S. healthcare system still struggles with fragmented medical procurement. Small hospitals and rural clinics, and even large healthcare networks, routinely face delays, inflated costs, and regulatory roadblocks when securing high-quality medical devices.
Globally, these challenges are even starker. Disparities in access to medical devices have been well documented: while the U.S. and Europe account for nearly 70% of global sales of advanced medical technologies, millions of patients in emerging markets lack access to even the most basic diagnostic and therapeutic devices. The stark contrast is particularly evident in specialties like cardiac surgery, where more than 1,000 procedures per million people are performed annually in the U.S., compared to just 18 per million in many African nations.
With a background in government healthcare projects and high-stakes medical procurement, Guan has successfully led multimillion-dollar hospital equipment contracts in Zambia and Lesotho and managed pandemic supply chain logistics for the Hungarian and UAE governments. Now, through Jijia Healthcare, she’s bringing that expertise to the U.S., ensuring hospitals can efficiently source the essential equipment they need.
Investor Confidence in a Scalable Healthcare Model
Jijia Healthcare’s success in securing $1.3 million in early-stage funding reflects the growing demand for better medical procurement solutions. Investors recognize the opportunity: U.S. healthcare spending is projected to exceed $4.9 trillion annually, but inefficiencies in equipment distribution and supply chain management continue to drive costs higher.
By combining expertise in medical device registration, global procurement, and hospital partnerships, Jijia Healthcare offers a turnkey solution that simplifies the acquisition process for healthcare providers. The new capital will support expansion efforts and ensure hospitals receive FDA-approved equipment without unnecessary delays. Guan and her team are working to redefine the procurement model, ensuring that providers aren’t bogged down by logistical inefficiencies but can instead focus on patient care.
Redefining Medical Procurement for the Future
Jijia Healthcare’s expansion into the U.S. represents an important step toward making high-quality medical technology more accessible and affordable. Beyond supplying essential hospital equipment, the company will also provide consulting to healthcare institutions on procurement strategies and regulatory compliance.
For Guan, success means solving a system-wide failure that leaves hospitals waiting when they need critical tools. “Medical equipment access can’t be dictated by inefficiencies,” she says. “Hospitals need the right solutions at the right time. That’s not up for debate, and that’s what we’re working to provide.”
With a growing network of hospital partnerships and deep expertise in global medical technology distribution, Jijia Healthcare is changing how healthcare providers source the tools they need to save lives.