Economic shifts and rising tariffs are reshaping how consumers think about their purchases. While price increases may feel like a challenge, they also present an opportunity to invest in local businesses and build stronger, more self-sufficient communities. Studies show that every dollar spent at a small business circulates within the local economy up to six times more than money spent at multinational chains.
Greenbriar Market + Refillery is making it easier than ever. The company is proving that sustainability and affordability can go hand in hand by offering high-quality, locally sourced, and eco-friendly alternatives to imported goods.
The Spark of a Modern Brand Revolution
As tariffs drive up the cost of foreign products, many consumers are reevaluating their buying habits. Essentials like groceries, household items, and personal care products have seen price surges, prompting government officials to encourage support for local businesses.
Entrepreneurs Shawn Kearns and Mathew Beaudoin embraced this movement long before it became a necessity. In 2020, during a period of global uncertainty, they took the opportunity to reassess their values and pursue a venture that aligned with their passion for sustainability. By 2021, Greenbriar Market + Refillery was born.
With years of experience in luxury retail and small business, Shawn brought a keen understanding of consumer trends. On the other hand, Mat’s strength in operations and financial strategy helped to create the perfect foundation for their venture. Their combined strengths fueled a mission to redefine what sustainable shopping truly means.
Greenbriar’s Mission to Promote Green Living
Greenbriar Market + Refillery is an eco-friendly retail Canadian-based company. Their prime focus is to offer appealing alternatives to foreign products that combine affordability with sustainability. Instead of relying on expensive imports, the company provides high-quality Canadian-made goods that support small businesses and promote responsible consumerism.
A key feature of their business model is their refillery system, which allows shoppers to purchase everyday household and beauty products with minimal packaging waste. By offering zero-waste solutions and partnering with environmentally conscious brands, Greenbriar empowers customers to make small changes that lead to a big impact.
Boosting Local Economies Through Conscious Consumerism
Choosing locally made products isn’t just a lifestyle decision—it’s a direct investment in community resilience. When consumers prioritize homegrown brands, they help small businesses thrive, foster entrepreneurship, and drive innovation within their own neighborhoods.
Greenbriar Market + Refillery champions this movement by offering an extensive range of Canadian-made goods and even developing their own exclusive product lines. Every purchase made at Greenbriar supports a network of artisans, manufacturers, and ethical producers, ensuring that both sustainability and economic vitality go hand in hand.
Reducing Environmental Impact with Smarter Choices
In addition to the economic advantages, buying local products helps reduce the environmental footprint of imports. Imported goods often require long-distance transportation. It results in excessive emission of carbon and packaging waste.
To combat this, Greenbriar Market + Refillery has made sustainability a core part of its business strategy. Their refill stations help cut down on single-use plastics, while their eco-friendly packaging ensures minimal waste. Every product is thoughtfully curated to align with their mission of making sustainable living practical and accessible.
Luxury Meets Ethical Shopping
One of the biggest misconceptions about sustainable shopping is that it requires sacrificing quality or luxury. Greenbriar Market + Refillery challenges this notion by offering a carefully curated selection of premium Canadian-made products that don’t compromise on craftsmanship or design.
As Shawn puts it: “It’s not just about where something is made—it’s about how it’s made, who it supports, and whether it aligns with the values we want to promote. That’s why we stock so many Canadian brands—we know that a strong, local supply chain helps build a more resilient and responsible economy.”
Greenbriar Market + Refillery also goes beyond retail by educating consumers through workshops and community events, helping them incorporate sustainable habits into their daily lives.
Expanding Impact with Innovation
Looking ahead, Greenbriar Market + Refillery is taking bold steps to expand its influence. The company is rolling out a rebrand of its in-house Greenbriar Collection to Ornata, featuring three exclusive, handcrafted scents launching this spring.
Meanwhile, their Aspera product line continues to grow, with plans to bring it to new retail partners. Additionally, the newly introduced Cuprea brand will offer a range of sustainable cleaning accessories, reinforcing their commitment to eco-conscious living.
By owning their supply chain and developing their own products, Greenbriar Market + Refillery ensures unparalleled quality and sustainability—proving they’re not just adapting to the future of retail but actively shaping it. This move also reinforces their holistic commitment to eco-conscious living.
Shaping the Future Through Conscious Consumerism
With Shawn Kearns and Mathew Beaudoin at the helm, Greenbriar Market + Refillery is redefining the way people shop, proving that ethical consumerism can drive economic growth and environmental change. Their efforts aren’t just about selling products—they’re about creating a movement.
Each initiative they launch sets a new standard for sustainability, helping to build a future where conscious shopping benefits not just individuals but entire communities.