Are you looking for the best eCommerce Analytic Tool for your small business to boost your online sales? Don’t worry we’ve got you covered!
In this growing digital space, understanding your online store’s performance is very important. Therefore, selecting the right eCommerce analytic tool can help you analyse your business.
In this blog, we will walk you through the top 5 eCommerce Analytic tools tailored for small businesses to help you make informed decisions to boost your online sales.
Table of contents
- Why Ecommerce Analytic Should Be Your New Best Friend
- 5 Best eCommerce Analytic Tools
- Google Analytics (GA4)
- Shopify Analytics
- Triple Whale
- Mouseflow
- Kissmetrics
- Choosing the Best Ecommerce Analytics Tool for Your Small Business
Why Ecommerce Analytic Should Be Your New Best Friend
As you may be aware, eCommerce analytics is the process of collecting, analyzing and interpreting data from your online store to improve the performance and profitability of your online store.
It provides useful insights into customer behaviour, sales trends and marketing effectiveness. Therefore, using such a tool you can:
- Identify your best-selling products
- Understand customer shopping patterns
- Optimize your marketing strategies
- Improve website usability and conversion rates
- Make data-driven inventory decisions, and many more…
Now that we know the importance, let hope into the top tools that you can use to analyze your eCommerce.
5 Best eCommerce Analytic Tools
Google Analytics (GA4)
Key Features:
- Traffic tracking and user demographics
- Behaviour flow analysis
- Ecommerce dashboard
- Custom reporting
- Real-time tracking
Why It’s Great for Small Businesses:
Google Analytics is a powerhouse of information and, best of all, it’s free. It provides comprehensive data on your website visitors, their behaviour, and your ecommerce performance.
The ecommerce dashboard offers valuable insights into product performance, shopping behaviour, and checkout processes.
Apart from that, you can also analyze where your major traffic is coming from and from which campaigns if you’ve used UTM URLs.
Pricing: Free, with a premium version (Google Analytics 360) available for larger businesses.
Best For: Small businesses looking for a robust, cost-effective analytics solution with extensive integration options.
Shopify Analytics
Key Features:
- Built-in dashboard for Shopify stores
- Sales reporting
- Customer insights
- Inventory tracking
- Real-time monitoring
Why It’s Great for Small Businesses:
If you’re using Shopify as your ecommerce platform, Shopify Analytics is a no-brainer. It’s seamlessly integrated with your store, providing real-time data on sales, customers, and inventory. The user-friendly interface makes it easy for even non-technical users to gain valuable insights.
Pricing: Included with Shopify plans, starting at $29/month.
Best For: Shopify store owners looking for native, easy-to-use analytics.
Triple Whale
Key Features:
- AI-driven analytics
- Data consolidation from multiple sources
- Real-time insights
- Custom reporting
- Marketing performance tracking
Why It’s Great for Small Businesses:
Triple Whale stands out with its AI-powered insights and ability to consolidate data from various sources. This tool is particularly useful for small businesses that focus on marketing performance and want to make data-driven decisions quickly.
Pricing: Starts at $2,990/year and free till $400K GMV in the last 12 months.
Best For: Growing ecommerce brands with a strong focus on marketing analytics and performance tracking.
Mouseflow
Key Features:
- Session replay
- Heatmaps
- Conversion funnel analysis
- Form Analytics
- User behaviour tracking
Why It’s Great for Small Businesses:
Mouseflow offers unique insights into user behaviour through features like session replay and heatmaps. This tool is invaluable for small businesses looking to optimize their website design and user experience, ultimately increasing conversion rates.
Pricing: Starts at $39/month, with a 14-day free trial available.
Best For: Small businesses focused on improving user experience and conversion rate optimization.
To further streamline your eCommerce analysis ,you can also opt for a custom solution like Sneat Bootstrap Template , which provides a pre-built eCommerce dashboard along with useful pages and components.
Implementing this Bootstrap admin template will help you to gain more insights into your business.
Kissmetrics
Key Features:
- Customer journey tracking
- Cohort analysis
- A/B testing
- Revenue tracking
- Automated behavioral analytics
Why It’s Great for Small Businesses:
Kissmetrics excels in providing detailed customer journey insights and cohort analysis. This tool helps small businesses understand their customers on a deeper level, enabling more personalized marketing strategies and improved customer retention.
Pricing: Starts at $299/month
Best For: Ecommerce businesses looking to dive deep into customer behavior analysis and personalized marketing.
Free vs Paid Ecommerce Analytics Tools: Making the Right Choice
When choosing between free and paid ecommerce analytics tools, consider your business needs and budget. Free tools like Google Analytics offer extensive features suitable for most small businesses.
However, paid tools often provide more specialized insights, better customer support, and advanced features that can justify the investment as your business grows.
Choosing the Best Ecommerce Analytics Tool for Your Small Business
To select the right tool for your business:
- Assess Your Needs: Identify the key metrics and insights most important for your business growth.
- Consider Your Technical Expertise: Choose a tool that matches your team’s technical skills.
- Check Integration Capabilities: Ensure the tool integrates well with your ecommerce platform and other business tools.
- Evaluate Scalability: Select a tool that can grow with your business.
- Try Before You Buy: Take advantage of free trials to test the tool’s usability and value for your business.
Implementing analytics for ecommerce helps small businesses make data-driven decisions and optimize their online stores.
Conclusion
By choosing the right tool from our top 5 list, you’ll be well-equipped to understand your customers better, improve your marketing efforts, and ultimately boost your online sales.
Remember, the best ecommerce analytics tool is one that you’ll use consistently.
Start with the basics, focus on the metrics that matter most to your business, and gradually expand your analytics capabilities as you grow.
With the right tools and approach, you’ll be well on your way to ecommerce success.