In a significant setback for tech giant Apple, the company has halted the sale of its latest Apple Watch models in the United States just days before Christmas. The move affects the newly released Apple Watch Series 9 and Apple Watch Ultra 2, both unveiled in late September. This decision comes amid a heated patent dispute with medical technology firm Masimo, leading to a potential sales ban starting December 25th.
By Julian James
Sudden Halt to Holiday Sales
Apple’s decision to stop selling the Apple Watch Series 9 and Apple Watch Ultra 2 from December 21st on its American website and after December 24th in US stores comes at a critical shopping period. The timing is particularly impactful as consumers are finalizing their holiday purchases, potentially leaving many customers and Apple enthusiasts disappointed.
The Patent Dispute at Heart
Masimo accuses Apple of incorporating its patented blood oxygen measurement technology into the Apple Watches without permission. The US International Trade Commission (ITC) sided with Masimo in October, leading to the impending sales ban. This ban could extend to the year-old Series 8 model, significantly impacting Apple’s wearable tech lineup.
Apple’s Strategy Moving Forward
In response to the looming ban, Apple has stated it is pursuing multiple avenues to continue selling the watches. According to Apple insider Mark Gurman at Bloomberg, the company is working on a software update for the watches. However, the effectiveness of this update is uncertain, as Masimo insists that changes to the hardware of the oxygen sensor are also necessary, a process that could take at least three months.
Awaiting a Resolution
The fate of Apple’s flagship watches now hangs in the balance, with the possibility of a months-long sales halt. The only model that might remain unaffected is the budget-friendly Apple Watch SE, which lacks the blood oxygen sensor. A potential settlement between Apple and Masimo could resolve the issue, but Apple is generally reluctant to settle, as it might encourage further lawsuits. The final decision rests with President Joe Biden, who has until December 25th to overturn the ITC’s ruling.
The dispute between Apple and Masimo over patent infringement has led to an unprecedented halt in sales of the Apple Watch Series 9 and Apple Watch Ultra 2. As the situation unfolds, the tech industry and consumers alike are keenly watching to see how one of the world’s most valuable companies navigates this legal and commercial challenge. The outcome will not only affect Apple’s holiday sales, but could also set a precedent for how tech giants address and resolve patent disputes in the future.