AI (Artificial Intelligence) is constantly gaining more popularity and creating its way to different industries. Numerous industries are using AI tools for different purposes. Digital marketing is one of the most impacted industries by AI. From content creation to design generation, keyword research, and more, the increasing usage of AI in digital marketing is something to pay serious attention to.
As per a study , around 47% of marketers currently use AI for content creation. There is no harm in using AI tools responsibly as long as they serve the right purpose and make your business operations more efficient. But in specific aspects like content creation, it becomes important to keep an eye on the usage of AI tools.
AI-generated content is not as good in quality as the content written by human experts. To make the content perform well, it’s important to ensure that it is not AI-generated. But how do you ensure this? You can do it using an AI detector.
How Does AI-Generated Content Impact Website’s Performance on Google?
AI-generated content does not have any direct impact on a site’s performance. However, it may affect the site’s credibility if the quality of AI-driven content is not reviewed and revised before publishing. Search engines like Google themselves recommend fair use of AI tools for higher productivity.
However, when it comes to content quality and authenticity, Google uses its EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines to analyze the quality of content and rank web pages in the search results. As AI tools do not have their own experience or expertise, AI-generated content may be pushed down by Google unless revised by some industry experts.
Why Use AI Detectors?
Considering the impact of AI-generated content as mentioned above, it is always advisable to publish content that is written by human authors having expertise in the respective fields. Google prioritizes blogs that are informative, have high-quality content, and are helpful for the readers.
This is the reason why AI content detectors become significant in determining the quality of a piece of content. There are instances where even human-written content is flagged as AI. But instead of getting frustrated with this, you can see it as an opportunity to improve the quality of your content before it reaches search engines.
The top AI detectors like QuillBot thoroughly analyze the content to detect any patterns that make it look AI-generated. This helps publishers understand which sections or sentences in their content lack expertise. They can further use the AI detector’s report to revise their content and make it look more authentic, which will improve their site’s performance on search engines.
Benefits of Using AI Content Detectors to Maintain Quality and Credibility
The following are some of the significant benefits of using AI detectors:
1. Enhancing Content Quality
AI detectors not only identify AI-generated content but can also detect low-quality content that looks like it is written by non-expert authors. In industries like finance and healthcare, it is quite important to ensure that the content is written by professionals having genuine knowledge of the field. You can use AI detectors to find out if your content is of low quality and get it improved before publishing it on your website.
2. Build Brand Authority
If you want to establish your website’s reputation as an industry leader, you have to pay special attention to content quality. For that, it becomes crucial to ensure that the content is descriptive, well-written, and easy to understand for the target audience. Users like to read content that they can connect with and hence, personalizing the content is important.
However, AI tools cannot generate personalized content by incorporating unique real-life examples into it. Using an AI detector can help you identify if any part of the text or the entire text looks AI-generated. If it does, you can rewrite the flagged parts to make the entire content look original and authentic.
3. Avoid Reputational Risks
AI detector tools can be highly effective in identifying any misinformation that may spread from AI-generated content. AI tools can sometimes generate content with wrong information considering the fake news or rumors spreading around. Before you publish any such content on your website, you can use an AI detector to prevent misinformation from being spread through your site.
Summing Up
Google’s algorithms are now advanced enough to differentiate between human and AI-generated content. Therefore, publishing AI-written content without analyzing and improving its quality can have a negative impact on your site’s performance. Before you publish your content, you can run a check on AI detector tools like QuillBot to make sure that the content is not flagged as AI-generated by the search engine.
These tools not only help identify AI-written content but can also detect low-quality content and misinformation. Using an AI detector tool, you can ensure that the content is published only when it is perfect in terms of quality as well as accuracy.