Alex Cooper, the dynamic host of the unfiltered “Call Her Daddy” podcast, has made headlines once again. She is leaving Spotify to sign a groundbreaking deal with SiriusXM, valued at $125 million. This multi-year agreement, set to bring exclusive content to SiriusXM starting next year, underscores Cooper’s growing influence in the podcasting industry.
By Aubree Ross
A Record-Breaking Podcast Deal
The new agreement with SiriusXM not only secures exclusive advertising and distribution rights for “Call Her Daddy” but also includes additional content from Cooper’s Unwell Network. This network features popular podcasts like “Hot Mess with Alix Earle” and “Pretty Lonesome with Madeline Argy.” The $125 million deal, spread over three years, significantly surpasses Cooper’s previous $60 million contract with Spotify, highlighting her rising star power.
From Spotify to SiriusXM
In 2023, “Call Her Daddy” was Spotify’s second most popular podcast, trailing only “The Joe Rogan Experience.” Cooper’s switch to SiriusXM marks another high-profile departure from a major streaming platform. Earlier this year, the “SmartLess” podcast, hosted by Jason Bateman, Will Arnett, and Sean Hayes, also moved from Amazon to SiriusXM under a $100 million deal. These shifts illustrate the fierce competition for exclusive podcast content in the streaming market.
SiriusXM’s Strategic Expansion
As Spotify cuts staff to manage its significant podcasting investments, SiriusXM is doubling down on its commitment to podcasting. Scott Greenstein, SiriusXM’s President and Chief Content Officer, emphasized the company’s dedication to expanding its podcast offerings earlier this year. The new partnership with Cooper and “Call Her Daddy” further strengthens SiriusXM’s position in the competitive podcast landscape.
Cooper’s Commitment to Her Fans
Despite the transition to SiriusXM, “Call Her Daddy” will remain available on Spotify, where most of its listeners currently tune in. Cooper has reassured her loyal “Daddy Gang” that they will continue to be her top priority, with plans to enhance the listening experience in collaboration with SiriusXM. Since launching in 2018, Cooper has become the most-listened-to female podcaster globally, and this latest deal reflects her ambition to expand her success even further.
Alex Cooper’s move to SiriusXM marks a pivotal moment in her career, reaffirming her status as a leading figure in the podcasting world. With this new partnership, she is poised to broaden her reach and continue delivering innovative content to her dedicated audience, showcasing her foresight and commitment to excellence.
Based on content from www.cnn.com and additional research.