As an e-commerce seller, the value of your brand can be built or destroyed with just a few clicks. As your business grows and gains traction, so do the risks of having your products copied or your brand impersonated online. The problem is, many small businesses don’t have the time or resources to handle this growing issue. Trama is here to change that. In a world where brand protection feels like a luxury only big companies can afford, Trama is making it possible for small businesses to fight back. With one easy-to-use platform, Trama is giving entrepreneurs the tools they need to safeguard their brand and stay one step ahead of online threats.
The growing threat of counterfeits
For a small business, every sale counts. But imagine a customer buys what they think is your product, only to receive a cheap knock-off. Not only have you lost a sale, but potentially a life-long customer.
This is the reality many SMEs face today. Online marketplaces like AliExpress and Temu are packed with counterfeit goods that look almost identical to the real thing. Customers often can’t tell the difference, and small businesses suffer the consequences.
A recent study found that SMEs are 34% less likely to survive after five years if they face intellectual property (IP) infringement. That’s a huge risk for any business, especially when budgets are tight.
Despite the risks, many small businesses don’t have the resources to fight back. Trademark registration and enforcement have traditionally been expensive and complex, leaving smaller companies vulnerable. This is where Trama saw an opportunity to make a difference.
A new solution: Trama
Recognizing this gap, Trama set out to create a solution specifically designed for SMEs. Trama combines everything a small business needs to protect its brand into one easy-to-use platform. From registering trademarks to monitoring for potential infringements and taking action when needed, Trama makes brand protection simple and accessible.
To learn more about how Trama is reshaping brand security, we spoke with the company’s co-founders: Igor Demcak, Jan Buza, and Andrej Skok.
The struggle of late detection
Igor Demcak, a trademark lawyer, had seen too many cases where small businesses only realized their brand was being infringed upon after the damage was already done.
“When businesses came to us, they were often in crisis mode,” Demcak explains. “They felt like they were losing control of their sales and, for some, even their whole brand identity. But at that stage, the only solution we could recommend to them was to rebrand, because the damage was irreversible.”
His goal was to create a solution that would alert businesses to potential problems before they escalated. That’s why Trama starts with a free monitoring report, giving businesses an overview of any unauthorized use of their brand across the internet. It’s a simple yet powerful way to catch issues early, before they spiral out of control.
“We wanted to give businesses the tools to catch these issues before they spiraled out of control,” Demcak continues. “It’s about being proactive rather than reactive, because every brand deserves protection.”
The problem with fragmented solutions
For many SMEs, the process of protecting a brand involves juggling multiple services—trademark registration, monitoring, and enforcement—all from different providers. This fragmentation often leads to confusion and inefficiency, making it harder for businesses to manage their brand protection comprehensively.
Jan Buza, the head of business development, saw this as a significant setback.
“Small businesses don’t have the time to deal with five different services just to protect their brand,” Buza points out. “They need a one-stop-shop that covers everything from start to finish.”
Trama’s platform brings all aspects of brand protection under one roof. By integrating trademark registration, monitoring, and infringement takedown services, Trama simplifies the entire process. Business owners no longer need to navigate between different providers—they can manage everything in one place.
Making brand protection accessible
Many small business owners don’t have a legal background, and the idea of managing brand protection can feel overwhelming. Andrej Skok, the head of product, focused on creating an intuitive platform that anyone could navigate.
“We designed Trama to be as accessible as possible,” Skok explains. “From the start, we wanted to remove the intimidation factor. The platform guides users through each step, making it easy to understand what’s happening and what they can do about it.”
With Trama, business owners don’t need to worry about legal complexities. They can trust the experts to help them monitor their brand, identify threats, and take appropriate action, all in a way that feels manageable and clear.