A recent ranking of the top 50 Italian beaches based on Instagram and TikTok data has named Porto Selvaggio in Nardò, Puglia, as the most beloved beach of 2023. With social media playing an integral role in tourism, these results highlight Italy’s most picturesque and sought-after beaches.
The Power of Social Media: Holidu’s Rankings
Holidu’s ranking reflects the impact social media has on shaping our travel destinations. Porto Selvaggio, a picturesque destination in Puglia, Italy, topped the list with over 63,000 Instagram views and an impressive 3 million TikTok views, showcasing its allure to a global audience.
A Pictorial Delight: Porto Selvaggio, Boccadasse, Porto Pino
The top three beaches in the ranking—Porto Selvaggio, Boccadasse in Liguria, and Porto Pino in Sant’Anna Arresi, Sardegna—are the testament to Italy’s diverse natural beauty. Their high views on social media platforms demonstrate the universal appeal of Italy’s stunning coastal landscape.
Italian Beaches Dominate: Sardegna Leads the Way
Sardegna, renowned for its pristine beaches, dominates the list with 39 beaches in the top 50, including 7 in the top 10. Puglia and Liguria also feature prominently, with 3 beaches each, further emphasizing the richness and diversity of Italy’s coastline.
A Different Approach: The Power of User Reviews
Holidu’s innovative approach in ranking the beaches, based on Google Maps ratings and reviews, in combination with Instagram posts and TikTok views, offers a comprehensive perspective of the popularity of these destinations. This fresh methodology adds credibility to the ranking by factoring in first-hand user experiences and engagement.
As social media continues to play a pivotal role in shaping our travel preferences, these rankings not only reveal the most beloved beaches of Italy, but also highlight the potential of social media platforms in boosting tourism and the appreciation of natural beauty worldwide. It’s an indication that when it comes to choosing our next beach holiday, we might want to check our Instagram or TikTok feeds first!