It has long been clear that Instagram continues to grow its audience, so turning the platform into your business interest is a smart step. Yet, to keep afloat there, content creators should be able to adapt to new formats and keep up with algorithm preferences. It is a doable thing as the management is quite transparent about how content is ranked and prioritized.
So we now got used to the fact that Reels is the main engagement driver, increased funny content to encourage users to share it instead of bookmarking, and are more willing to embark in discussions on Threads. These are typical social media marketing decisions, which automatically equalizes the competitive advantage.
In this article, we will talk about non-obvious, but effective strategies to get into the first league.
Out-of-Box Ideas to Promote Your Instagram Account
This doesn’t mean that you should cold-shoulder traditional methods of promotion. Still, to succeed, it is worth driving specific traffic through:
1. Alt-text
Alt text was originally intended to make it easier for visually impaired users to deal with social networks. It may be the reason content creators pay little attention to this innovation. Yet, it has huge potential for SEO. Since algorithms cannot recognize images and only react to words, such a description significantly raises content visibility and propels your posts higher in search results.
2. Notes
Notes are a perfect fit for short announcements. Keep your audience posted about upcoming content, advertise events, or simply remind of you page to streamline engagement. Notes are now shown on the main profile page so make sure your up-to-sixty-characters drops are catchy. It is also possible to tag other users. This is why exchanging links may also work out.
3. Insta channels
Instagram channels are one of the biggest updates. The new format enables maintaining a high level of engagement without overloading your audience with too many posts and Stories. Channels can be used to share some extra info about the product, pitch seasonal offers or discounts, share behind the scenes or any unpolished images which seem to be out of place in the feed. What you post should be relevant to your audience first and foremost, so don’t be afraid to experiment and stick with the options that work best for you.
4. Trending audio in Reels and Stories
Popular tracks can expand your reach just as much as tags. Instagram audio now has its own search page, meaning more opportunities to get your content discovered. Try not only vibe lyrics, but also viral sounds to come up with lip-sync videos or memes.
5. Challenges
A regular action that a content creator first performs themselves and then invites their followers to do the same. This format has long been mainstream on TikTok, but is now gaining momentum on Instagram. The more interesting the challenge, the higher the chances of the idea going viral. For brands, this strategy remains one of the most powerful organic advertising methods, providing reach with minimal investment.
Participating in somebody’s challenge can bring fruits. However, it is better to do this at the early stages, before such videos inflated the feeds of your target audience. To take over the baton, we recommend tracking the best-performing accounts in your niche.
Discover the Instagram Downloader to Keep Insights at Hand
The Instagram Video Downloader by Toolzu allows creating an offline database with the best-performing challenges to permanently retain access to effective ideas and, if necessary, refine them for yourself.
You get to save any content safe and fast as:
- The service can be set through the browser and doesn’t take IG data registration.
- The Downloader is accessible for both desktop and mobile versions.
- The downloaded media are saved in initial quality and without watermarks.
- No limit for downloads. Put the URl or a user name to start the process.
This means you get an exact copy, protected from archiving or deletion. This is how your marketing efforts never go to waste. A real go-to!
Conclusion
Promoting a business profile on Instagram is becoming more formidable from year to year due to growing competition on the platform. Business has to try hard to achieve reach and conversion. Still, by keeping an eye on non-obvious methods of effective promotion, you can definitely get things covered.